Writing

Business

About Slam-Lam

I was a principal writer and editor for this page detailing the history of this client. The major challenge was to incorporate the work of the other contributing authors while maintaining a style compatible with my own. The information itself was easy enough to gather and speaks well on the client's behalf.

Various confidential items

A good deal of the best of what I've written for my clients remains confidential. It's a promise my clients appreciate dearly. But I can say a few things:

Customer care plan

This plan was conceived and written quickly and comprehensively for a large company with an urgent need to deliver satisfaction to a number of key clients who were losing confidence in the company's ability to make good on their offering. I was the editor and secondary writer, assisting a talented young woman who had done an impressive amount of work in a very short period of time. The major challenge was to envision all possible contingencies and organize the information to make the plan easy to implement. A secondary challenge was integrating the two writing styles while maintaining a single voice for the document.

A colorful FAQ for a service company

The client was preparing to offer in a very simple fashion what all other suppliers had been offering in very complex packages. I composed a very entertaining, swaggering FAQ (frequently asked questions list) to seduce customers by revealing how each of their current aggravations was made moot by the client's offering. The client was very pleased.

Persuasive letters

Armed with a clear understanding of the superior logic of my client's position, I have written a number of letters, emails and such, which articulately convey the client's intent. By anticipating and restricting the recipient's possible responses, I can design the letters to elicit a particular response or encourage the reader to take a particular action. While I help clients who may have a substantial emotional investment in the outcome, I do not employ these skills on the behalf of clients whose contention is irrational.

Interview question sets

In the research phase of any project, nothing is more important than being armed with a small but complete set of incisive questions. No information that can be obtained from any source, should escape notice. It's been my responsibility to draw up such lists on the behalf of clients who now rightly consider themselves well-informed.